2024-2025 General Catalog

MKT 4410 Brand Management

This course is intended to illustrate the importance of branding and brand management to the success of a product or company. Learners will learn how to design a marketing plan that fully utilizes the company's resources to gain and maintain a market share. Today's business world demands knowledge of strategic brand management, which in turn, leads to success in marketing.

Credits

3

Notes

This course is no longer open for new registrations.