2024-2025 General Catalog

MKT 4107 Retail Management

This course examines the hierarchy and management methods of product distribution from producer to consumer through the retail establishment. Retail management involves critical factors of product development, product management, and product delivery which can spell success or failure for any business. It illustrates how retail product distribution is performed from producer to consumer.

Credits

3

Notes

This course is no longer open for new registrations.