2024-2025 General Catalog

MKT 4106 Advertising

This introductory course surveys the field of advertising and studies how it fits into society. It introduces Learners to the principles and practices of contemporary advertising. We will use fundamental advertising decision processes that include: strategy, goals, budgeting, messages, media and effectiveness to explore the elements of successful advertisement, advertising promotion and tasks accomplished by media professionals.

Credits

3

Notes

This course is no longer open for new registrations.