Certificate in Marketing Management
The Certificate programs within the School of Business and Management are not accepting new enrollments after February 1, 2024.
In the Certificate in Marketing Management (CBMM), learners will define a corporate vision using a marketing and strategic plan through leveraging the customer-value-equity framework of marketing to establish profitable customer relationships. They will learn how to formulate a marketing strategy using market segmentation and competitor analyses to capitalize on marketing opportunities to enhance product or service mixes. Learners will also practice recasting strategies to apply to the global market and its cultures. Finally, learners will explore how e-Commerce leverages the Internet in today’s competitive marketplace.
Program Learning Outcomes
The objectives of the Certificate in Marketing Management include the following:
- Define a corporate vision using a marketing and strategic plan.
- Lever the customer-value-equity framework of marketing to establish profitable customer relationships.
- Formulate a marketing strategy using market segmentation and competitor analyses.
- Recast strategies such that they may apply to the global market and its cultures.
- Explore how e-Commerce levered the Internet in today’s competitive marketplace.
- Ask how to capitalize on marketing opportunities to enhance product or service mixes.
Required Courses (9 Total Credits Required)
This program is not designed to meet the educational requirements for a specific professional license or certification required for employment in an occupation. As such, CalSouthern has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.