2023-2024 General Catalog

IB 4403 Global Marketing

This course will study marketing strategy addressing global customers, markets and competition to formulate a business strategy. It will observe marketing on a worldwide scale in order to meet global objectives through an understanding of opportunities, similarities and differences. In addition, the reality facing the marketing manager as foreign markets open up and new markets are ready to be entered is discussed.

Credits

3

Prerequisite

MKT 4400