2024-2025 General Catalog

MKT 6502 Marketing Management

This course is an in-depth examination of marketing environments and marketing activities, and their impact on organizational operations in competitive business settings. The course covers the structure of the fundamental marketing functions of distribution, pricing, promotion, customer relations, advertising, and production, from both a domestic and international perspective. It also discusses competition, consumer behavior, new product development, and market strategies.

Credits

3