2023-2024 General Catalog

MKT 4416 Internet Marketing

This course examines the foundation, operation, and implications of Internet Marketing and studies the culture and demographics of the Internet and explores online business strategies. It focuses on a comprehension of Internet marketing principles and concepts, the hardware and software tools necessary for internet commerce, and emphasizes the development of advanced Internet marketing skills. Included in the course is a review of how the Internet should and can impact marketing strategy.

Credits

3

Prerequisite

MKT 4400